Change of Paradigm re-invents digital commerce for fashion by adding entertainment value to customer user experience through immersive and interactive digital commerce using exclusively 3D simulated content
The objective is to attract, engage, entertain & retain customers to increase conversion rates and ROI
All Change of Paradigm‘s Apps are developed using exclusively 3D simulated content
The rationale behind is that only 3D content can offer a truly interactive and immersive experience while opening infinite creative possibilities
Change of Paradigm has developed a unique expertise in 3D garment simulation through its proprietary technology pipeline integrating existing solutions from the fashion, film postproduction and game sectors with its own fabrics material appearance capture technology
3D Womenswear Luxury Fashion Marketplace where products from partners are aggregated to generate critical mass to drive traffic, increase conversion rates and ROI
Combination of pre-order and in-season looks